Certainly, a 3D logo is more visually dynamic in some media, such as television and online. 3D logos also lend themselves well to animation and can truly bring a brand personality to life. However, 3D logos can be more expensive to produce offline and 3D effects don’t always translate well to the print medium. Think about where you’ll use your logo most frequently, so you choose a design that reproduces well in that medium.

That said, there is no crystal clear answer to whether you should create a 2D or 3D logo design. The best answer is to create both at the same time. Choose one (typically the 2D version) to be your primary logo design and the other (usually the 3D version) as the secondary design used when the medium warrants it.

Bottom-line, you can never go wrong with a 2D logo design but you could gain some awareness and recall points from a 3D logo. It’s worth it to consider creating both for your brand. The reason is simple. 2D logo designs are more adaptable. However, if you must make the 3D design your primary logo, make sure the 2D logo isn’t created as an afterthought. Think about the consistency of your entire brand identity, not just the design of a single logo.