Working with a marketing or advertising agency who has requested to be added as a manager within your Google ad account? This may sound like a tedious task, but we’re here to break it all down for you step by step. This how-to is brought to you straight from our ARK Knowledge base, and is part of our amazing blog series we like to call, “ARK Knowledge Base: Things You May Need to Know.”
How-To Google Ad Accounts
Working with a marketing agency, like ARK, is a great way to dive into the world of ads – Google and Social! The ad world can be a bit tricky to navigate, so giving your partnering agency manager access within your accounts ensures a streamlined process, which will contribute to you meeting your advertising goals much faster. Managers within these accounts have access to set up, modify, and schedule ad campaigns, but they can’t view or change account information like your payment methods and passwords.
Straight from our Knowledge Base, check out the steps below for a full breakdown. It may sound a little scary at first, but we promise, you can do it!
Step 1: Log into your Google Ads account at ads.google.com.
Step 2: First, the agency will ask you for your 10-digit Customer ID number. The ID will follow this format: 123-456-7890. You can find your Customer ID in the top right corner of your Google Ads dashboard.
Step 3: The agency will then send you a request to add your account to their Google Ads Manager Accounts. You will get an email notification about the request, so click Accept to allow access.
Step 4: From your Google Ads dashboard, click the Tools & Settings button with the spanner icon in the top right corner (to the left of your Customer ID) and select Account access from the drop-down menu.
Step 5: Look for the Manager access request in the table of users, and click Accept access. A Terms of Service warning may then pop up that you will need to click OK on. Then the updates will have been saved.
Looking to add an agency as an admin, instead of manager, in your Google ad account? Well, here you go!
Step 1: Log into your Google Ads account at ads.google.com.
Step 2: At the top of the page, click the TOOLS & SETTING button. A drop down menu will open. Click “Access and security.”
Step 3: The Account access and security page will open. Click the blue plus (+) button on the top left-hand side of the page to add a new user.
Step 4: The “Invite others to access” page will open. Select the Admin access level to provide full access and oversight to fully manage and edit ad campaigns.
Step 5: You may FIRST need to add the person’s email domain to the ‘Security’ tab to allow an email invite to be sent. Once added, go back to the “invite others to access” page and add the new user email.
Step 6: The new person will receive an invitation via email and will be prompted to follow the steps to accept the invitation.
Step 7: Once the person has accepted the invitation, you will receive an alert. Click to agree to grant access.
Security Updates:
Note: Google has been enforcing two-step verification more frequently, so you may need to set that up to complete these processes. If you haven’t already, it’s a good idea to enable this extra layer of protection for your account’s security.