You’ve posted something on Facebook, and it’s good. Really good. But now you want to make sure more people see it. Maybe it’s a new product you’re offering, a special promotion, or even just a post you’re proud of. Facebook’s Boost Post feature is here to help. It’s quick, easy, and can get your content in front of the right people. Here’s how to do it, step by step.
First things first – not every post needs to be boosted. Look at your recent content and pick one post that’s already doing well. Maybe it’s a post with solid engagement (likes, shares, comments) or one that’s essential for your business, like a promotion or an important update. This is the kind of content that will benefit the most from the extra attention.
Once you’ve got your post ready to go, just click the “Boost Post”’ button under the post. This will take you to the boost settings where you can fine tune everything. It’s simple and easy, with just a couple of decisions to make.
Facebook makes it easy to target the right people. Here are a few of your options:
Location: Are you trying to reach local customers or a larger area? Choose where you want your post to show up.
Age and Gender: Want to focus on a specific age group or gender? Facebook lets you do that.
Interests: You can really get specific with interests and behaviors. So, if you’re wanting to target fitness enthusiasts or pet lovers or anything else, Facebook has you covered.
Custom Audience: Do you have a list of people who have interacted with your business before? Upload that data to target them directly.
This will give you the opportunity to make sure your post reaches the people who will care about it most.
This part is where you choose how much you want to spend, and Facebook gives you a couple of options:
Daily Budget: If you want your post to run over a few days, you can set a daily budget. Facebook will spread out the cost over time
Lifetime Budget: Want to give your post a quick, but effective boost? Set a lifetime budget, and Facebook will manage how the money gets spent during the set timeframe.
It’s time to talk payment. You can pay with a credit card or PayPal, whichever way is easiest for you. It’s quick and secure and once that’s set up, you’re good to go!
Before you click that final “Boost” button, take a minute to look over everything. Doublecheck your audience settings, budget, and payment details. Once you’re sure it all looks good, hit “Boost,” and let the magic begin!